Episode 01
The Ice Cream CEO: This Is Why Most Restaurants Don't Last
Abed Mously · CEO of Four Winters, Owner of BARE, Founder of Tapflow
Abed Mously took over a 13-year-old ice cream brand that had already been through millionaires, global expansion, and closures. He rebuilt it into one of the biggest brands in Jordan, then started two more companies on top of it. In this conversation he breaks down why most restaurants fail, why he thinks traditional marketing is the least important part of building a business, what he got wrong the first time, and what he would do if he lost everything tomorrow.